CusDev and Marketing for startups - Founders

Rory Sutherland – Moonshots and Marketing Invest Like the Best

• Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers 2014
  by Geoffrey a. Moore

http://paulgraham.com/word.html

• Psychology Says You Can Actually Sell Anything, So Long as You Use These 4 'Hidden' Switches

Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche and turn potential customers to actual ones.

https://taylorpearson.me/howtoprioritize/

Why We built our Culture Code Early as a Startup