## [Alchemy: The Surprising Power of Ideas That Don't Make Sense Hardcover – 2019](https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?keywords=rory+sutherland&qid=1567608000&s=gateway&sr=8-1)
[2012 Rory Sutherland - The Next Revolution Will Be Psychological, Not Technological](https://www.youtube.com/watch?v=iZ7Svia1ebk&feature=youtu.be)
[10 pinciples - satisficing, etc.](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/2125/Rory%2BSutherland%2B-%2B10%2Bprinciples%2B_002_.pdf)
[Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas](https://www.bbc.co.uk/programmes/m000179b)
## Big-X
Aaron Brown
Rory Sutherland
Eric Weinstein
Robert Laughlin
- [Rory Sutherland: Human Behavior, Innovation, and Alchemy](https://podcasts.apple.com/gb/podcast/infinite-loops/id1489171190?i=1000485818973) Infinite Loops
