Now you are in the subtree of TECHNOLOGY and MARKETS public knowledge tree. 

Information and Models

Information

Information has quality, uncertainty, and asymmetry

Models

Why Models Will Run the World

Models help to uncover business secrets as well as social secrets.
Information value (in the Information Age) drives the progress and get bundled and unbundled. Information Value and Secrets - this is what scientists and entrepreneurs look for but with very different strategies around the boundaries of the knowledge.. The breakthroughs/exposure of secrets/super-unicorns create new areas beyond the boundaries (Peter Thiel).

Feedback loops as well as information loops churn the information/entropy cycles.. So tells us Alex Danco..

Value

MODELS are the computing loops processing the INFORMATION. The value is a reflexive and individual judgement.
The value is then the leverage (and the necessity for conscious agent?) on top of the layer of the models processing information.
The value is the process, the value is the path .... just like the meaning of life