Why now?

• Joke: 2 economists see a usd20 bill lying around. One asks, "is that a $ \$ 20?$" The other replies, "it can’t be, because someone would've picked it up already," & they keep walking.

Startup pitches have the same key question: "if this is a great idea, why hasn't anyone built it yet?"

• I thought the investments were made in people and stories rather than ideas

A= Yes, with a few caveats: 1) people and stories matter, but the idea is not unimportant. A great person w/a bad idea will have a hard time getting funded. 2) The "Why Now?" is part of a good story.

• “Talent hits a target no one else can hit. Genius hits a target no one else can see.”
  -Arthur Schopenhauer

• It's either regulatory changes, market timing, or founder unique insight. )))

a story of not sustainable edge - A short story of Robintrack