Cambridge Analytica
a complicated landscape of hugely valuable data and privacy!
https://en.wikipedia.org/wiki/Cambridge_Analytica
compare with old times
How the Simulmatics Corporation Invented the Future 2020
To conventional polls and political analysis, Simulmatics added computer simulations, not unlike, say, the simulations used by the Centers for Disease Control and Prevention to predict the number of new covid-19 cases given various scenarios. A simulation program works by way of endless if/then statements: if this, then that. if/then was the syntax of Simulmatics’ reports
https://www.ftc.gov/news-events/press-releases/2019/07/ftc-imposes-5-billion-penalty-sweeping-new-privacy-restrictions
https://www.theguardian.com/technology/2019/jul/12/facebook-fine-ftc-privacy-violations