The biggest hyperscale platforms host billions of users and interactions. Delivering an
additional song through iTunes or welcoming a new user to a social network results in
effectively no cost for Apple or Facebook
## 2020
[10 Themes for the Next 10 Years](https://s3.amazonaws.com/knowen-production/big_attachments/9cd8456603743a64c865c4ee2cd23adf/10+themesThematic.pdf)
## 2019
Mar 13, 2019 [5 Technology Trends That Will Transform Industries](https://www.forbes.com/sites/maribellopez/2019/03/13/5-technology-trends-that-will-transform-industries/#292f7f71715c)
GOOGLE TRENDS - any conclusions for [Spintronics and high-T superconductivity????](https://trends.google.com/trends/explore?date=all&q=%2Fm%2F0gm0x,%2Fm%2F04_195,%2Fm%2F0dc2zs,%2Fm%2F031dgy,%2Fm%2F0pr0q)
## Macro from McKinsey
2019 [GLOBALIZATION IN TRANSITION: THE FUTURE OF TRADE AND VALUE CHAINS](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3056/MGI-Globalization%2Bin%2Btransition-The-future-of-trade-and-value-chains-Full-report%2B%2B%2B%2B%2B%2B2019.pdf)
> The biggest hyperscale platforms host billions of users and interactions. Delivering an
> additional song through iTunes or welcoming a new user to a social network results in
> effectively no cost for Apple or Facebook
2015 [THE INTERNET OF THINGS: MAPPING THE VALUE BEYOND THE HYPE](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3057/The-Internet-of-things-Mapping-the-value-beyond-the-hype%2B_002_.pdf) .... or rather creating a hype? compare with [blockchain hype](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3059/Occam_s%2Bblockchain%2Bshaver%2B_%2BFT%2BAlphaville%2B---%2Bcriticism%2Bof%2BMcKinsey.pdf)
2013 [Disruptive technologies: Advances that will transform life, business, and the global economy](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3058/MGI_Disruptive_technologies_Executive_summary_McKinsey%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2B%2BMay2013.pdf)