Ecosystems
how to build ecosystems
Blockchain is definitely a good tool here by developing trust and economic interactions (in the style of Userfeeds thinking)
McKinsey recommends to banks to build ecosystems (ala Google and Amazon style), it is probably recommended to everybody - attached paper
The Rise of Native Protocol Funds
micro VCs are coming - attached
complexity
Herbert Simon, multi-disciplinary Nobel in economics, had a lot to say about "The Architecture of Complexity" (attached), very much related to the structure of markets as well as scientific theories and knowledge
A brief overview of complexity - attached
Evolution
Evolution, Cooperation, and Collectibles by Nick Szabo in "Shelling Out: The Origins of Money"
Network effects
Network Society Ventures is a seed stage global venture investment firm
A Dozen Attributes of a Scalable Business by Tren Griffin
16 Ways to Measure Network Effects
by Li Jin and D'Arcy Coolican
General business thoughts
A Rake Too Far: Optimal Platform Pricing Strategy
How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size famous argument about valuation of network effects
Envelopment of platforms - Eisenmann - attached
Increasing returns and the new world of business - W. Brian Arthur - attached
Information Economy - attached
Steve Case Offers Advice For Entrepreneurs Of The Third Wave