Real behavioral economics

... by unexpected and often illegible mechanisms of extraction, commodification, and control that effectively exile persons from their own behavior while producing new markets of behavioral prediction and modification

• video Modern Manipulation: How Tech Companies Are Using Behavioral Economics (w/ Raoul Pal and Dee Smith)
  min 24 - classic investors vs Alternative data HFs

Masters of perception Boaz Shoshan

The new dot com bubble is here: it’s called online advertising

• Example Companies Involved with Behavioral Economics

What Are 'Data Brokers,' and Why Are They Scooping Up Information About You?
These sites you haven't heard of are sharing boatloads of data about you.

https://en.wikipedia.org/wiki/Theory_of_Basic_Human_Values

An Overview of the Schwartz Theory of Basic Values Shalom H. Schwartz

• The Waay — lifestyle-помощник для банков, который разбирается в людях и помогает им в ежедневных делах

Tech Talk: interview with Ivan Kochetov, TheWaay

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel (Author), Thomas H. Davenport