Now you are in the subtree of TECHNOLOGY and MARKETS public knowledge tree. 

Behavioural biases and Markets

demand much more to give up an object than they would be willing to pay to acquire it—the endowment effect.

The example also illustrates what Samuelson and Zeckhauser (1988) call a status quo bias, a preference for the current state that biases the economist against both buying and selling his wine.

These anomalies are a manifestation of an asymmetry of value that Kahneman and Tversky (1984) call loss aversion—the disutility of giving up an object is greater that the utility associated with acquiring it.

Outsmart your own biases some extent

DK - not believing you can change your own biases, but critising other people biases
indeed, the paradox is that you are your biases, so how can you change yourself

Bias and Noise: Daniel Kahneman on Errors in Decision-Making

Daniel Kahneman: ‘What would I eliminate if I had a magic wand? Overconfidence’

Not even he believes that the various flaws that bedevil decision-making can be successfully corrected

Kahneman is interested in looking at how to increase the consistency of operations – not the same, he explains, as controlling biases

podcasts and reviews

Behavioral Finance And Investment Management - Dr. Daniel Crosby - Standard Deviations

Morgan Housel - The Psychology of Money Standard Deviations