[... by unexpected and often illegible mechanisms of extraction, commodification, and control that effectively exile persons from their own behavior while producing new markets of behavioral prediction and modification](https://cryptome.org/2015/07/big-other.pdf)
- video [Modern Manipulation: How Tech Companies Are Using Behavioral Economics (w/ Raoul Pal and Dee Smith)](https://www.youtube.com/watch?v=LQA2hCVtbDk)
min 24 - classic investors vs Alternative data HFs
[Masters of perception](https://www.capitalandconflict.com/masters-of-perception/) Boaz Shoshan
[The new dot com bubble is here: it’s called online advertising](https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24)
- [Example Companies Involved with Behavioral Economics](https://steveshuconsulting.com/2018/07/companies-involved-behavioral-economics/)
[What Are 'Data Brokers,' and Why Are They Scooping Up Information About You?](https://www.vice.com/en_us/article/bjpx3w/what-are-data-brokers-and-how-to-stop-my-private-data-collection)
These sites you haven't heard of are sharing boatloads of data about you.
## https://en.wikipedia.org/wiki/Theory_of_Basic_Human_Values
[An Overview of the Schwartz Theory of Basic Values](https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1116&context=orpc) Shalom H. Schwartz
- [The Waay — lifestyle-помощник для банков, который разбирается в людях и помогает им в ежедневных делах](https://vc.ru/tribuna/63968-the-waay-lifestyle-pomoshchnik-dlya-bankov-kotoryy-razbiraetsya-v-lyudyah-i-pomogaet-im-v-ezhednevnyh-delah)
[Tech Talk: interview with Ivan Kochetov, TheWaay](https://www.youtube.com/watch?v=mnOVfsucD5g)
## [Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die](https://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1118356853) by Eric Siegel (Author), Thomas H. Davenport
