Emotions/Feelings are data

• non-technical Emotions Are Data, Too by Gianpiero Petriglieri May 09, 2014

technical It is envisaged that the lexicon and the classification scheme will find application in consumer research and in brand and product development.

• Market Mind Games: A Radical Psychology of Investing, Trading and Risk by Denise Shull

• Joe Edelman https://nxhx.org/#writing

Emotions, Integrity, and Wisdom Joe Edelman

• http://aynrandlexicon.com/lexicon/emotions.html

.... emotions are estimates of that which furthers man’s values or threatens them, that which is for him or against him—lightning calculators giving him the sum of his profit or loss.

• the relationship between uncertainty and mental health

connections

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for instance, Contrarian and conspiracy theories

articles

A revolution in the science of emotion has emerged in the last few decades, with the potential to create a paradigm shift in thinking about decision theories