JTBD and Go-to Market
8 things to use in “Jobs-To-Be-Done” framework for product development
Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they offer a product or service that customers find irresistible.
https://www.foolproof.co.uk/journal/what-the-hell-is-jobs-to-be-done/
https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90