JTBD and Go-to Market

Created about 6 years ago, updated 5 months ago

ID26792

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## [8 things to use in “Jobs-To-Be-Done” framework for product development](https://uxdesign.cc/8-things-to-use-in-jobs-to-be-done-framework-for-product-development-4ae7c6f3c30b)
> Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they offer a product or service that customers find irresistible.

https://www.foolproof.co.uk/journal/what-the-hell-is-jobs-to-be-done/
https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90

## [Leslie’s Compass: A Framework For Go-To-Market Strategy](https://firstround.com/review/leslies-compass-a-framework-for-go-to-market-strategy/)Copy