Now you are in the subtree of TECHNOLOGY and MARKETS public knowledge tree. 

Ecosystems

how to build ecosystems

Blockchain is definitely a good tool here by developing trust and economic interactions (in the style of Userfeeds thinking)

McKinsey recommends to banks to build ecosystems (ala Google and Amazon style), it is probably recommended to everybody - attached paper

The Rise of Native Protocol Funds

micro VCs are coming - attached

complexity

Herbert Simon, multi-disciplinary Nobel in economics, had a lot to say about "The Architecture of Complexity" (attached), very much related to the structure of markets as well as scientific theories and knowledge

A brief overview of complexity - attached

Evolution

Evolution, Cooperation, and Collectibles by Nick Szabo in "Shelling Out: The Origins of Money"

Network effects

Network Society Ventures is a seed stage global venture investment firm

A Dozen Attributes of a Scalable Business by Tren Griffin

16 Ways to Measure Network Effects
by Li Jin and D'Arcy Coolican

General business thoughts

A Rake Too Far: Optimal Platform Pricing Strategy

How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size famous argument about valuation of network effects

  • Envelopment of platforms - Eisenmann - attached

  • Increasing returns and the new world of business - W. Brian Arthur - attached

  • Information Economy - attached

Steve Case Offers Advice For Entrepreneurs Of The Third Wave