Now you are in the subtree of TECHNOLOGY and MARKETS public knowledge tree. 

Information compression

Driven by Compression Progress
A Simple Principle Explains Essential Aspects of Subjective Beauty, Novelty, Surprise, Interestingness, Attention, Curiosity, Creativity, Art, Science, Music, Jokes

Leading Figures

‘Godfathers of AI’ honored with Turing Award, the Nobel Prize of computing
Yoshua Bengio, Geoffrey Hinton, and Yann LeCun laid the foundations for modern AI

Jürgen Schmidhuber

...Schmidhuber complained in a "scathing 2015 article" that fellow deep learning researchers Geoffrey Hinton, Yann LeCun and Yoshua Bengio "heavily cite each other," but "fail to credit the pioneers of the field,” allegedly understating the contributions of Schmidhuber