Business Models
Our times?! Why Software Is Eating the World by Marc Andreessen
The godfather of mental models for businesses is return on investment versus cost of capital
That loop explains usage, but not monetization. But monetizing ads on an auction-based platform has loops, too.
The supply chain model is powerful because supply chains, for complicated reasons, tend to have alternating layers of commodity and monopoly.
Company as an options trade
A multiparty negotiation between labor, capital, management, shareholders, government
Friction
Markets Are Eating The World February 28, 2019 By Taylor Pearson
BIG COMPANIES innovate with new technologies. Example - Google - quantum computing
SMALL COMPANIES innovate with business models. Example - ? - marginal zero costs and specific bundling. Compare reality with journalist's cheer-leading in 2009? ... from Gref's remark
Aggregation and bundling
https://stratechery.com/2020/how-tech-can-build/
https://stratechery.com/2015/aggregation-theory/
Defining Aggregators by Ben Thompson 2017
How to Succeed in Business by Bundling – and Unbundling
Betting on Things That Never Change Jul 20, 2017 by Morgan Housel
Entrepreneurship
Entrepreneurship as a science of the artificial based on conversations with Herbert Simon
Difference between enterprenuers and bankers - Herbert Simon
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By discovering their own limitations early, they are also quicker to discover vectors on which they're personally unbounded. Product development will always be a multi-dimensional problem, often frustratingly so, but the value of reducing that dimensionality often costs so little that it should be more widely employed.