Aggregators
Aggregators commoditize creation. Integrators operationalize creation
Aggregators seek to serve the maximum number of consumers. Integrators seek to monetize consumers to the maximum extent.
Aggregators are content agnostic. Integrators are predicated on differentiation.
Aggregators provide leverage. Integrators capture margin
A Framework for Regulating Competition on the Internet
Advertising is a core component of Super-Aggregators like Facebook and Google because the incentives are perfectly aligned
2016 Google’s Go-to-Market Gap
2017 Google’s Search for the Sweet Spot
HURTING PEOPLE AT SCALE - FACEBOOK’S EMPLOYEES RECKON WITH- THE SOCIAL NETWORK THEY’VE BUILT
Want to buy a parrot? Please login via Facebook
Facebook offers a distorted view of American news
Partisan news sites attract more attention on the platform than they do elsewhere on the web