My thoughts - the art of war

think about startup as the art of war

The art of war by Sun Tzu

A military force has no constant formation, water has no constant shape. The ability to gain victory by changing and adapting according to the opponent is called genius

Become Like Water My Friend

nothing more important to a company’s success than momentum

Good managers and companies don't let projects drag on. They seize momentum and ship quickly

Amazon CEO Jeff Bezos gave similar advice:
“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow
This is particularly important because market structure is always changing.

OODA is an acronym standing for:

Observe
Orient
Decide
Act