CusDev and Marketing for startups - Founders
Rory Sutherland – Moonshots and Marketing Invest Like the Best
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers 2014 by Geoffrey a. Moore
http://paulgraham.com/word.html
- Psychology Says You Can Actually Sell Anything, So Long as You Use These 4 'Hidden' Switches > Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche and turn potential customers to actual ones.