[good video INTRO](https://www.youtube.com/watch?v=DxGjLvTzyBk&feature=push-sd&attr_tag=WsBSlhH7VcwVY7NK%3A6)
2019 [The State of Advanced Analytics and Alternative Data Use in the Asset Management Industry](https://element-22.com/pdf/AnnualReport_2019_V9_web.pdf)
- history [how alternative data spread through finance](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4460/how%2Balternative%2Bdata%2Bspread%2Bthrough%2Bfinance.pdf)
- Saeed Amen [Alternative data project](https://www.cuemacro.com/altdata/)
[Finding the missing data factor in a trading strategy](https://www.cuemacro.com/2020/06/27/finding-the-missing-data-factor-in-a-trading-strategy/)
[The Book of Alternative Data: A Guide for Investors, Traders and Risk Managers 1st Edition by Alexander Denev (Author), Saeed Amen](https://www.amazon.com/Book-Alternative-Data-Investors-Managers/dp/1119601797)
- companies
[Data-driven companies business models](https://www.researchgate.net/profile/Sergey_Filippov4/publication/270508502_Data-Driven_Business_Models_Powering_Startups_in_the_Digital_Age/links/54ac12920cf2bce6aa1df6d3/Data-Driven-Business-Models-Powering-Startups-in-the-Digital-Age.pdf?origin=publication_detail) and examples. do not need to rely exclusively on one revenue model
## examples
[Central bankers among those hungry for alternative data to navigate coronavirus crisis](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4140/Central%2Bbankers%2Bamong%2Bthose%2Bhungry%2Bfor%2Balternative%2Bdata%2Bto%2Bnavigate%2Bcoronavirus%2Bcrisis%2B%2BEuromoney.pdf)
[Covid-19 shows the value to investors of alternative data](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4221/Covid-19%2Bshows%2Bthe%2Bvalue%2Bto%2Binvestors%2Bof%2Balternative%2Bdata%2B_%2BEuromoney.pdf)
## conferences
https://battleofthequants.com/videos
https://www.aidatatrading.com/ [conference, march 2020](https://plsadaptive.s3.amazonaws.com/eco/files/event_content/aidst-ny-2020-program-v39hK80vBRUY9F0abKRkdvDJZeZOOTqgzb8mCiTx4Q3.pdf?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIFDCUHI33FU3JW5A%2F20200529%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20200529T143556Z&X-Amz-SignedHeaders=host&X-Amz-Expires=600&X-Amz-Signature=0b212c1c36b052a4c197510b89f9db9672801f68b31fc8dd321f54987b381257)
- companies
https://www.instinet.com/
https://www.aidatatrading.com/speakers/robert-morse
https://www.aidatatrading.com/blog
